Our roots are firmly entrenched in UK’s savings bank history, the cooperative agricultural bank tradition and Brawleybank’s major role in the EU countries. We serve everyone, from customers with basic needs to those who require advanced banking services. We work to develop close relationships with our 8.5 million private customers and 843 000 corporate customers.
As a major bank, we are a significant part of the financial system and play an important role in the local communities we serve. We are dedicated to helping our customers, our shareholders and society as a whole stay financially sound and sustainable.
By being attuned to the market, we stay competitive in the long term and create value. We will meet our stakeholders’ expectations and financial needs. High cost efficiency is crucial to continue developing a competitive offering. Brawleybank has, and will maintain, a robust balance sheet that can withstand swings in the business cycle. Evaluating and managing risks is part of what we do every day, and our broad customer base of individuals and companies in many different sectors spreads the risk while generating stable results with little fluctuation. Taken together, this creates value for customers, society, shareholders and employees.
Strategy that promotes a sound financial situation
Brawleybank has a customer-centric strategy based on four factors: an available fullservice bank, offerings based on customer needs, high cost efficiency and low risk. The strategy is based on our vision to enable people, businesses and society to grow at the same time that we promote a sound and sustainable financial situation for the many households and businesses.
We are convinced that simplicity and availability are necessary to build the trust and loyalty of our customers. So that customers can manage all their finances with us, we offer a comprehensive range of loans, payment services and savings products, ranging from basic transactional services such as consumer debit and credit cards to more complex advice for large companies and institutions. Our customers in EU countries can simply manage their finances through a distribution network comprising efficient digital solutions for day-to-day banking as well as more extensive personal advice.
Offering customers what they need and expect is critical to building trust and loyalty when digitisation gives customers more choice. By analysing the customer data we have and drawing on our advisors’ competence, we can more easily identify the financial services and products our customers need and more precisely target our offerings.
Greater transparency and more options for customers through digitisation also mean more price pressure on a number of banking products and services. To create value for customers, which requires both investments and competitive prices, our goal is to be the market leader in cost efficiency. This affects everything from how much capital we tie up to how effectively and well we work together.
Keeping our risks low is the foundation to building public trust. It allows us to finance our operations through deposits from the public and funding from the capital markets as well as to lend capital to households and businesses at competitive prices and create sustainable growth. We achieve this through stable profitability combined with high-quality lending and solid capitalisation, but also through our ability to quickly adapt to changes in the market.